Profitable Nonprofits With Bernadette Mack

Your Website is Losing Donors - Here's How to Fix it! - Ep. 9


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Links Mentioned in This Episode:

  • đŸ’» Jenny Belanger – JennyB Designs – Website strategist & designer

  • 🌐 Kajabi – All-in-one platform for websites, courses, and community

    If your nonprofit’s website is outdated, hard to navigate, or unclear in its messaging—you’re losing donors. Period. This episode walks you through how to diagnose and fix your site so it becomes a donation-generating machine instead of a digital dead end.

    You’ll learn:

    • Why your current site might be turning donors away

    • The exact questions to ask in a website audit

    • How to improve your messaging and design without a full overhaul

    • The one expert Bernadette trusts to build sites that actually convert

      If it’s hard to give, people won’t. Let’s fix that.

      Segment 1: The Harsh Truth About Your Website

      • Your site is not a brochure—it’s a strategic tool.

      • If you can’t edit your own site, that’s a problem.

      • Outdated or clunky = perceived as untrustworthy.

        Segment 2: Fix #1 – Audit Your Website

        • Is your donate button easy to find?

        • Are your forms short, mobile-friendly, and fast-loading?

        • Are you converting visitors—or just getting traffic?

          Segment 3: Fix #2 – Improve Your Website Copy

          • Kill the buzzwords.

          • Make your impact crystal clear.

          • Use direct, compelling language that connects the dots for donors.

            Segment 4: Fix #3 – Make It Mobile-Friendly

            • 60%+ of donations happen on phones. Is your site ready?

            • Check it yourself: Can you donate on your phone without frustration?

              Segment 5: Fix #4 – Invest in a Redesign

              • Don’t rely on developers who hold your site hostage.

              • Avoid bespoke nightmares you can’t update.

              • Use flexible platforms like WordPress or Kajabi—with help from trusted pros like Jenny Belanger.

                đŸ“Č Visit your website on your phone.

                Try to donate.
                Was it smooth? Easy? Clear?

                If not—fix just one thing today.

                Then email me or leave me a voicemail at (914) 297-7692 to tell me what you changed.


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                Profitable Nonprofits With Bernadette MackBy Bernadette Mack