Your homepage is your hardest-working salesperson — or your weakest one.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why your website should be treated like your top sales rep, not a static brochure. They dig into what makes a homepage actually convert, why clarity always beats cleverness, and how to turn your messaging into something buyers immediately trust.

From anchor statements to proof sections and the “show, don’t tell” mindset, this episode dives into how small B2B teams can turn their sites into conversion machines without overcomplicating the design.

In this episode:

• Why your homepage should act like a salesperson, not a signpost
• The copy sections that build trust and momentum
• How to structure your website around clarity, proof, and outcomes
• The simple homepage fixes that make the biggest difference