South of SF

Your Website Isn't a Checkbox: Will Strohl on Building a Digital Presence That Actually Works


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Most businesses treat their website like a checkbox—something they built years ago and haven't touched since. Will Strohl wants to change that.

As the founder and CEO of Upendo Ventures, Will has spent over two decades helping businesses turn their websites from digital dust collectors into lead-generating machines. Before focusing on small businesses, he cut his teeth on enterprise projects for companies you'd recognize (he can't say which ones, but they have trucks in most states).

In this conversation, Will breaks down why your website is the backbone of your entire online presence, how search engines actually decide who shows up first, and the one stat that should make every business owner uncomfortable about their current site.

In this episode:

  • Why "set it and forget it" is killing your online visibility
  • The bounce rate reality check (hint: you're probably losing 60% of visitors immediately)
  • How AI search is changing the game for small businesses
  • The early internet moment that hooked Will on web development for life

Connect with Will Strohl:

  • Website: UpendoVentures.com
  • Link hub: beacons.ai/upendoventures
  • Special offer: Mention this podcast for a deal on services

Also mentioned:

  • San Carlos Business Networking Group
  • Viv Kelvin from Vabrato Real Estate
  • Aman Thakral from Integrated Solutions
  • Carmen Avila formerly from Glam Roofing

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This podcast is produced by Within Range Life Coaching LLC—helping you tend to what matters, one conversation at a time.

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South of SFBy Ranger Kielak