If your website is just a pretty homepage with a listings feed, you’re probably losing leads without even knowing it.

In this episode, we’re sharing four of the biggest mistakes we see on real estate websites, and exactly how to fix them. Whether you're an agent, PM or BDM, your website should be doing more than sitting pretty. It should be converting visitors into clients.

We talk through what makes a good website actually work, how to add real value (not just noise), and what small changes you can make right now to start seeing better results.

We Talked About

• Why just having listings isn't enough to win new business
• The first thing your website needs to do when someone lands on it
• What "above the fold" means and why it matters
• The big CTA mistake most agents are making
• Why your appraisal form is probably not working
• How to use automation, booking links and lead magnets to convert more
• The importance of social proof and how to collect it
• What stats to track and why your pretty site isn’t the same as a performing one

Chapters

[00:00] If your website is just a pretty homepage, this is for you
[03:00] Why it needs to be about your ideal client, not just your team
[05:00] What your site says above the fold is everything
[07:00] Don't make them dig for your contact info
[09:00] How to capture warm leads who aren't ready yet
[11:00] Booking calls vs. asking for appraisals
[13:00] Chatbots, lead magnets and easy automation wins
[16:00] Testimonials that feel real (and tools that help)
[18:00] Social proof that isn’t cringe
[20:00] Tracking what matters and why most people don't
[24:00] Pretty isn’t enough. Performance matters

Free Download
The Ultimate Personal Branding Blueprint

A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.

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With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick