It’s likely that you enjoy the process of creating a lot more than you enjoy the process of promoting. However, promoting is a skill that you can learn and get better at. 

In many ways, our work is not done until we promote it. Promoting the work is just as important as creating it.

But, like everything, promotion is a lot easier with a system. Here are some tips that will help you develop that system and make the whole process less overwhelming and threatening.

Main takeaways

• Self-promotion is not bad. It’s a small bet toward getting your content out there and in front of people.
• Make sure you build self-promotion into your creative process. It will become more natural when it’s just another step in your outline. 
• Email is the best and most reliable place to start promoting your content.
• Use social media to share the highlights. 
• There are communities for everything (Reddit, Soundcloud, etc.). Find them and promote your work there. 
• Paid ads are great to boost your reach if you have the money.

Creators of the day 

• Nicole Walters
• Matt Ragland

Resources of the day

• Todoist
• AirPods Pro

Thought of the day

Links

• Extended interview: Bill Gates on coronavirus pandemic
• Endure long enough to get noticed ~ Nathan Barry 
• Read The Room ~ Rand Fishkin
• Atomic Habits by James Clear
• Ramit Sethi on Instagram
• Ryan Holiday on Instagram
• Darius Kazemi, Tiny Subversions - XOXO Festival (2014)
• This is a web page. ~ Justin Jackson
• Fear, uncertainty, and preparation: my message to the ConvertKit team ~ Nathan Barry

Stay in touch

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