YouTube has 1.3 billion users. Every 24 hours, those users watch nearly five billion videos. 300 hours of video content are uploaded to the platform every 60 seconds. The video search engine is the second most popular website in the world. The most popular website in the world, Google, owns YouTube. Many Fortune 500 companies market themselves through the video platform. With 1.1 million YouTube Channel subscribers, Sephora publishes how-to beauty tutorials and spotlights its new products. The company gets their community to spend time watching their videos & monetizes their channel by putting links to buy their beauty products in the video description & at certain points in the video. Nike & Adidas leverage the platform to promote their shoes, workout gear & spotlight prominent athletes.