A company we love, and one you may have heard of, called Dayspring, helps direct their branding by asking the question, "what do we want people to walk away feeling after they've encountered a Dayspring product?" Do we want them to feel seen, loved, or encouraged? And what can we do to make customers want to return after an encounter with our products? These kinds of branding questions aren't just for companies! 2 Corinthians 5:20 says that, "we are Christ's ambassadors and God is making his appeal through us." In other words, we are Christ's BRAND ambassadors! Take a moment and ask yourself the question: how well am I representing God's brand at work? When people encounter me, do they walk away feeling seen, loved, and encouraged? Think of one thing you can do today that will make those around you want to return to Christ.