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The intricate relationship between self-worth and business success is a path every business owner travels. Cat and Lisa explore how confidence in one's value impacts pricing strategies, the importance of building a business that can operate independently of personal emotions, and the necessity of continuous learning and feedback. 
The discussion also touches on the evolving role of AI in creative industries, the significance of client education, and the need for accountability in overcoming challenges. Ultimately, they emphasize the importance of authenticity and connection in business, advocating for a mindset that prioritizes growth and resilience over ego.


Lisa Zahiya is a nationally known business strategist and life coach who helps:

Business owners cultivate lives on their own terms;
Mission-driven entrepreneurs make more and give more;
Small business owners scale quickly through effective digital marketing and products.

After receiving a BS and a MBA from the University of Maryland, Lisa served as a director of marketing at Sylvan Learning Centers. 

"I had always dreamed of being a professional dancer and left my corporate career to pursue my dreams of dance. I opened the award-winning Studio Zahiya and traveled as a professional belly dance teacher and performer.

I found that I enjoyed the community of body positivity, confidence, and success that Studio Zahiya created for my clients. I then furthered my goal of empowering others by training to be a life coach and opened a very successful coaching business. I

I have now personally grown several seven-figure businesses reaching revenues of over 5 million dollars. I leverage this experience to help others pursue their dreams and have had six clients grow their businesses to over 1 million dollars in revenue."

Lisa is based in New York, NY and El Gouna, Egypt, where she owns Lisa Zahiya Coaching.

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