Creative Director Simon Waterfall is a creative character in every sense. Simon's built multiple creative agencies and has worked for global brands, like Intel, Airbnb, and Vevo.

Now he's about to launch a new product: a sustainable cocktail in a can, developed with James Beard Award-winning spirts expert, Thad Vogler.

Simon chats with host Bill Connolly about why not to repeat what you're good at, his advice for designers starting out, and Waste — his new sustainable canned cocktail.

You can find blog posts for this and all our past episodes at monotype.com/podcast