Sales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue.

Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are.

Both are not the same process or thinking, so combining these will burn out your marketing director quickly.

US Chamber of Commerce definition about sales vs marketing:

In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.

So why do businesses combine these roles internally all the time, resulting in high turnover? Listen to hear our take on it.

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