The CX Leader Podcast | A resource for customer experience leaders

You're Never Too Big For Change

08.09.2022 - By Walker InformationPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Change is not easy. It’s human instinct to become comfortable with “what you know.” But sometimes a change is necessary – when CX professionals notice a problem, or recognize a way to make the customer’s experience better, their instinct is to find solutions to improve how they interact with customers. And a large global technology company needs a CX leader who can bring people together into a common purpose and inspire them to do what’s best for their customers. Host Steve Walker welcomes Bob McDonald, vice president of global CRM experience for IBM, for a discussion on how Bob made the case to transform their customer experience. 

More episodes from The CX Leader Podcast | A resource for customer experience leaders