How to Actually Start a Business

You're Not a Fraud; You're just new.


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Episode Overview

Have you ever second-guessed your pricing, reread your pitch a dozen times, or hesitated to apply for a gig because you were afraid someone might “find out” you’re not qualified? That creeping doubt has a name: impostor syndrome. And it's time to quiet it.

In this episode, I walk you through three practical, confidence-building strategies that have helped me—and hundreds of entrepreneurs I coach—stop overthinking and start delivering value. You’ll learn how to track your real results, pitch with purpose, and surround yourself with a circle that builds you up instead of keeping you stuck.

You’re not behind. You’re building. Let’s move forward—on purpose.

What You’ll Learn

By the end of this episode, you’ll be able to:

  • Track the tangible value you create for clients using a simple “Value Tracker” method
  • Rewrite your pitch to focus on outcomes, not availability
  • Build a supportive circle of fellow builders so you’re not growing your business alone
  • Understand why impostor syndrome shows up—and how to dismantle it


Chapters & Timestamps

00:00 – Recognizing impostor syndrome and why it shows up

01:55 – Strategy #1: Track the value you create

03:15 – Strategy #2: Pitch the outcome, not your availability

05:00 – Strategy #3: Surround yourself with builders, not bystanders

07:38 – What’s coming next: A 30-day business focus plan


Free Resource

Download the free guide: “The 5 Signs Your Business Is Stuck—And How to Finally Move Forward”


More from Tiffany Colter

If you found this episode helpful, be sure to check out my other Substacks for more targeted support:

  • 📚 For Homeschool Families: DecisionTreeLearning.substack.com
  • ✍️ For Writers: WritingCareerCoach.substack.com
  • 📈 For Entrepreneurs: LearningResourcesOnline.substack.com
  • 🧘‍♀️ For Small Business Owners Balancing Life & Work: BuildingTheBalancedLife.substack.com


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How to Actually Start a BusinessBy Tiffany Colter