🎙 Welcome to The Get More Frank Show — the #1 podcast for car dealers, sales professionals, general managers, BDC leaders, and automotive marketers who are done with BS and ready to scale.

In this episode of Follow The Money, Frank J. Lopes sits down with Ron Andrews, VP at Cars Commerce and co-founder of Dealer Inspire, to expose the truth behind why most dealership ad budgets are nothing more than controlled burns with no return.

👉 If your CRM lead source report is your main source of marketing truth… you’re not tracking ROI — you’re tracking chaos.

Whether you’re a:

• Car dealership owner

• Automotive marketing manager

• General manager at a franchise rooftop

• Internet director or BDC leader

• Independent dealer trying to scale

…this episode shows you where your budget is leaking and what to fix now.

What You’ll Learn in This Episode:

🚫 Why your CRM lead report is the wrong tool for attribution
📉 How your Google Ads budget is likely cannibalizing organic traffic
🔥 The 3 biggest burn points killing your ROI today
💸 Why VLAs and “cheap clicks” don’t actually convert
📊 How to track real buyer intent using Google Analytics 4 (GA4)
🧠 Why your website tools are stealing attribution — and how to fix it
🎯 How to build a high-performance audience strategy using first-party data
📍 Where to cut wasted ad spend — and where to double down for results
🔁 How to turn your previous customers into your highest-performing campaign
🚀 Why marketplaces like Cars.com, AutoTrader, and CarGurus outperform paid search

This episode is a masterclass in:

• Car dealership marketing strategy

• Automotive advertising best practices

• Paid search vs. marketplace performance

• GA4 setup and conversion tracking

• Attribution modeling for car dealers

• Budget allocation for fixed and variable ops

• Building a scalable, ROI-driven advertising plan

👊 Hosted by Frank J. Lopes, President of Strong30 Automotive — the company that provides the best marketing, advertising, strategy consulting, and sales training in retail automotive.

Frank has helped build the showrooms of the top-performing dealers in the country, and now he brings you the same no-fluff insight through The Get More Frank Show — featuring unfiltered episodes from Follow The Money, Ultimate Sales Pro LIVE, and LIVE with Lopes.

If it doesn’t grow the store, he doesn’t recommend it, execute it, or teach it.

This is the show for dealers who want real strategy, real ROI, and real growth.