May 4th, 2025 - In this Sunday episode of Growth Notes, Frazier delivers a wake-up call: today’s consumer isn’t waiting to be marketed to—they’re running their own media empires.

From curated playlists to personalized TikTok feeds, people choose what they consume—and if your content doesn’t connect, it gets skipped. You’re not fighting for leads. You’re fighting for attention.

For loan officers and anyone in business, this means your content needs to be relevant, engaging, and consistent. Speak their language. Show up with value. And earn your place in their feed.

Hit play and learn how to stand out in a world where everyone is the star of their own show.

00:00 Introduction and Weekly Motivation
00:09 Understanding the Modern Consumer
00:57 Competing for Attention
01:36 Implications for Loan Officers
01:57 Creating Impactful Content
02:26 Consistency and Visibility
02:46 Evaluating Your Marketing Strategy
03:15 Final Thoughts and Call to Action

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