Muhami Matters

You’re Not Failing, Your Expectations Are


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In this episode of Muhami Matters, Chris Adams speaks with international life coach and TEDx speaker Katrine Horn about why so many high-performing professionals feel like they are falling short, even when they are doing objectively well.


Katrine shares a powerful reframe: feeling like a failure is often not about capability or effort. It is about the expectations we place on ourselves, and the stories we attach to outcomes.


You will hear practical ideas for building sustainable success, including:

  • Sourcing self-worth from within rather than external approval
  • Shifting from “being the best” to “being at your best”
  • Why self-care is a business strategy, not a reward
  • How to reduce pressure while still pursuing ambitious goals
  • Small daily habits that protect energy and prevent burnout
  • “It’s not because I can, that I have to” as a leadership mindset


This episode is for business owners and professionals who want to grow with clarity, capacity, and resilience.


Guest: Katrine Horn

Website: https://katrinehorn.com/

LinkedIn: https://www.linkedin.com/in/katrinehorn-coaching


Host: Chris Adams

Website: www.cjaconsult.com

LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

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Muhami MattersBy Christopher Adams