Most builders treat launch day like a finish line — one big post, one Product Hunt page, one Reddit thread. But the founders actually getting users this week are doing something quieter and more uncomfortable: being present in the exact moment someone needs them. This episode breaks down the "right place, right time" distribution hack, the Comparison SEO strategy for bottom-of-funnel traffic, and why Reddit ads burned $100 for zero conversions while organic crushed it. Fix your distribution loop today, not next launch.