Tea friends, welcome back to Teatime with Jesse! On this episode, we have Nick Touma ( @nicktguy ) that guy on Youtube that makes candy art.

If you ever wondered what it takes to get to over 1 million subscribers on Youtube, well, for this guy it was lots of trial and error, plus over 70lbs of candy! We talk about what it takes to be a content creator, getting started, understanding your audience, and walking a mile in candy shoes. Content creating is really a whole journey. Anyway, of course we have some tea!

Try Three Treasures Chen Pi (Mandarin Peel) White Tea: https://jessesteahouse.com/products/three-treasures-chen-pi-mandarin-peel-white-tea

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Join Jesse's Tea Club: https://jessesteahouse.com/products/jesses-tea-club-subscription-service

4:00 Big puff (Tea pet)

6:07 NickTGuy’s Youtube Journey

7:27 Growing up and changing interests

08:26 Setting intentions with Youtube

9:38 TikTok vs. Youtube

10:58 TikTok as a slot machine

11:53 The start of NickTGuy candy art

13:23 The journey of the tea flavor

11:26 The Starburst ball

14:08 “That thing took over my life forsure”

13:14 Steeps and tea journey

15:29 Phone addiction

21:48 Context and content, 23:34 Shift in content

29:48 Can’t pour from empty cup

35:06 Sister Ai’s red tea cake

44:00 Starting out as a content creator

44:30 The hidden cost of time investment

48:32 The barrier of entry to create

50:24 Creativity is sharing your perspective

53:13 Be yourself

55:00 The channel is the movie

55:16 Series content

55:35 Using charmander to defrost someone

57:28 Art’s value is deemed by the limitations

59:44 Bringing people into your world

1:01:39 What’s art vs. commodity?

1:05:43 If you wanted to you would

1:07:29 The moment you sell too hard, you lose the audience

1:08:21 Taking a break from content

1:09:25 Output vs. quality

1:13:03 Lightning round

1:13:24 Passion and work

1:13:42 Stop caring about other people’s opinions

1:14:04 Dream project made of candy

1:14:52 What’s it like meeting Mr. Beast

1:17:43 Anything for the shot

#contentcreation #youtubejourney #jessesteahouse #teatimewithjesse #looseleaftea #gongfucha #kungfutea #chinesetea #chineseteaculture