CounterMeasure – The Profitable Estimator Podcast

You're Not Just A Sparkie — Kate Raymond on How to Lead, Earn More, and Fix the Trade


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She was mistaken for the secretary. Now she’s running the industry.


Kate Raymond, CEO of Master Electricians Australia, joins Joey Hidalgo for Episode 1 of The Profitable Estimator Podcast – CounterMeasure Series. With 25+ years in construction law, regulation, and industry leadership, Kate’s story is a masterclass in challenging trade bias, embracing innovation, and building sustainable businesses.


In this episode:

  • The quiet gender biases still happening on job sites
  • How to lead with equity—no matter your trade or team size
  • Why skilled migration isn’t a debate—it’s a necessity
  • What estimating tools and AI sparkies should actually use
  • The MEA resources every electrical business owner needs to protect their license and price profitably

🎧 Available now on Spotify, Apple, and YouTube
🔗 Links + free bonus checklist in the show notes below.
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CounterMeasure – The Profitable Estimator PodcastBy Joey Hidalgo