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You're Not Nervous — You're Not Ready: What Media Training Actually Fixes
Erin is back from two weeks in Portugal and fired up about something she's been asked to offer for nearly a decade — and has finally built.
Media training.
In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into a product), and what finally pushed her over the edge.
The answer has everything to do with what's actually driving the anxiety leaders feel when a journalist reaches out — and why the stall tactics they reach for (scheduling delays, requesting questions in advance) are control mechanisms, not preparation strategies.
She breaks down the difference between a podcast interview and a hard news interview, offers a few practical prep tips you can use right now, and explains why media training is increasingly non-optional for Canadian leaders operating at a high level.
This episode also covers where media training sits inside Erin's full offer stack — BRIDGE framework for comms systems, narrative coaching, and fractional advisory — and why the two things work together: building the infrastructure is one thing. Being the face of it is another.
opics covered:
Your Next Steps:
Media training.
In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into a product), and what finally pushed her over the edge.
The answer has everything to do with what's actually driving the anxiety leaders feel when a journalist reaches out — and why the stall tactics they reach for (scheduling delays, requesting questions in advance) are control mechanisms, not preparation strategies.
She breaks down the difference between a podcast interview and a hard news interview, offers a few practical prep tips you can use right now, and explains why media training is increasingly non-optional for Canadian leaders operating at a high level.
This episode also covers where media training sits inside Erin's full offer stack — BRIDGE framework for comms systems, narrative coaching, and fractional advisory — and why the two things work together: building the infrastructure is one thing. Being the face of it is another.
opics covered:
- Why the "can you send me the questions in advance?" instinct is a flag, not a strategy
- The three-to-five-sentence exercise every leader should do before any media appearance
- Why podcast interviews and hard news interviews require completely different prep
- The question most unskilled podcast hosts ask — and how not to take the bait
- What media training is actually building (it's not polish; it's readiness)
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
View all episodes
By Erin TraffordErin is back from two weeks in Portugal and fired up about something she's been asked to offer for nearly a decade — and has finally built.
Media training.
In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into a product), and what finally pushed her over the edge.
The answer has everything to do with what's actually driving the anxiety leaders feel when a journalist reaches out — and why the stall tactics they reach for (scheduling delays, requesting questions in advance) are control mechanisms, not preparation strategies.
She breaks down the difference between a podcast interview and a hard news interview, offers a few practical prep tips you can use right now, and explains why media training is increasingly non-optional for Canadian leaders operating at a high level.
This episode also covers where media training sits inside Erin's full offer stack — BRIDGE framework for comms systems, narrative coaching, and fractional advisory — and why the two things work together: building the infrastructure is one thing. Being the face of it is another.
opics covered:
Your Next Steps:
Media training.
In this episode, Erin explains why she resisted formalising it for so long (hint: it involves a bit of ego about making the seemingly obvious into a product), and what finally pushed her over the edge.
The answer has everything to do with what's actually driving the anxiety leaders feel when a journalist reaches out — and why the stall tactics they reach for (scheduling delays, requesting questions in advance) are control mechanisms, not preparation strategies.
She breaks down the difference between a podcast interview and a hard news interview, offers a few practical prep tips you can use right now, and explains why media training is increasingly non-optional for Canadian leaders operating at a high level.
This episode also covers where media training sits inside Erin's full offer stack — BRIDGE framework for comms systems, narrative coaching, and fractional advisory — and why the two things work together: building the infrastructure is one thing. Being the face of it is another.
opics covered:
- Why the "can you send me the questions in advance?" instinct is a flag, not a strategy
- The three-to-five-sentence exercise every leader should do before any media appearance
- Why podcast interviews and hard news interviews require completely different prep
- The question most unskilled podcast hosts ask — and how not to take the bait
- What media training is actually building (it's not polish; it's readiness)
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA