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You’re not scaling. You’re hoarding. Time for a MarTech audit.
You bought the tools. You stacked the stack.
But now half of it’s underused, misconfigured, or just flat-out ignored.
This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.
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By Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.You bought the tools. You stacked the stack.
But now half of it’s underused, misconfigured, or just flat-out ignored.
This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.