Let’s kill a harmful mindset today. In this episode of Free Consultation, marketing strategist DJuana Lewis demolishes the tired idea that "your only competition is you."

Instead, you'll learn:

• What a real competitor looks like

• Why being scared to compete is costing you money

• A practical exercise to build your top 10 competitor list

• How this info sets the foundation for your next branding move

Whether you're a bar owner, keynote speaker, or building your personal brand, this episode helps you spot who’s in your lane—and how to pass them.

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