School of Influence

You're Scaling the Wrong Thing (Here's What to Fix First)


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Most entrepreneurs try to scale what is visible before fixing what is unstable. More content. More ads. More leads. More noise. But growth does not fix instability. It exposes it.


In this episode of The School of Influence, Devin Schubert sits down with former NFL athlete turned founder and CEO Rick Elmore to break down why your business feels heavier the moment it starts to grow. Rick bootstrapped Simply Noted from a $10,000 credit card, with no investors and no engineering background, into a multi-million-dollar company powered by proprietary robotics and software. Through costly mistakes and hard seasons, he learned the lesson most leaders avoid. If you scale the wrong thing, you multiply chaos. If you fix the right thing, growth becomes sustainable.


You will walk away with practical clarity on what to stabilize first, how to build repeatable systems, and why becoming one percent better is the real path to long-term scale.


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What You’ll Learn:

– Why scaling visibility before stability multiplies chaos

– How to spot the real bottleneck underneath your growth

– The one percent better method for building sustainable momentum

– How systems and automation create scale without losing the human touch


Guest Bio:

Rick Elmore is a former NFL athlete turned entrepreneur, inventor, and sales and marketing technologist. He is the founder and CEO of Simply Noted, the world’s leading handwritten mail automation platform, built on proprietary robotics and software with nine patents. With no outside funding and no prior engineering background, Rick bootstrapped the company to multi-million-dollar revenue through grit, sales discipline, and relentless iteration. He also serves as a Fractional CRO, helping B2B companies build executive-level revenue operations, lead generation systems, and digital authority frameworks.


Guest Links & Resources:

– Website: https://www.simplynoted.com

– Facebook: https://www.facebook.com/AreEyeSeeKay

– Instagram: https://www.instagram.com/rickelmore44


Connect with Devin (Host):

– Website: https://www.devinschubert.com

– Facebook: https://www.facebook.com/schubertdevin

– Join the Influence Academy: https://influenceacademyonline.com/

– Grab Free Ebook: https://www.createbetterstories.com


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School of InfluenceBy Devin Schubert