People aren’t buying your service. They’re buying the outcome that that service will bring them. They aren’t paying you for deliverables. They’re paying you for what their life will be like as a result of those deliverables.

You’re selling an outcome

Are you spending too much time learning how to do stuff that you never implement?

In this podcast, you'll learn how to stop procrastinating, manage your perfectionism, and build the habits, processes and attitude needed to implement your great ideas.

I'm Anthony English, a lifelong learner who has spent too much time researching and learning, and not enough time executing. Here, I share some lessons on how I've changed that.

Education

Self-Improvement

Are you spending too much time learning how to do stuff that you never implement? In this podcast, you'll learn how to stop procrastinating, manage your perfectionism, and build the habits, processes and attitude needed to implement your great ideas. I'm Anthony English, a lifelong learner who has spent too much time researching and learning, and not enough time executing. Here, I share some lessons on how I've changed that.

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You’re selling an outcome

You’re selling an outcome