Does it ever feel like you're shouting into the void? You're putting content out, you're showing up, and yet the reputation and the recognition just aren't coming. And if you dare look at social media, there always seems to be someone crushing it with their content.

So what are they doing that you're not?

I share what I've learned from working with firm owners who have transformed their marketing results, and from the frustration of watching social media fill up with AI-generated slop that sounds like everyone and no one at the same time.

In this episode, I talk about the eight personal brand mistakes I see firm owners making repeatedly, and why fixing even two or three of them can completely change the quality of leads coming your way.

What you'll learn in the podcast episode:

- Why handing your content voice over to AI is destroying the personal brand you're trying to build

- How changing your brand positioning too frequently is confusing your audience killing your marketing effectiveness

- Why disappearing from social media when you're busy is one of the most costly marketing mistakes you can make

- The difference between hiding behind your firm brand and showing up personally, and why people buy people rather than logos every single time

- the importance of sharing content that is genuinely useful to your audience

Related episodes:

The 5 Ps to make sure that business development always happens https://startuptogrownup.substack.com/p/the-5ps-to-make-sure-that-business

How to put your marketing on autopilot https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot

Why your best referral sources aren't sending you work (and it's not what you think) - https://startuptogrownup.substack.com/p/why-your-best-referral-sources-arent

The introverts guide to networking https://startuptogrownup.substack.com/p/the-introverts-guide-to-networking

Why your marketing isn’t working and how one simple document can fix it https://startuptogrownup.substack.com/p/why-your-marketing-isnt-working-and

The lead generator sitting in plain sight (that most firms ignore) https://startuptogrownup.substack.com/p/you-know-your-website-needs-updating

How to turn meetings with existing clients into invoiceable business (without adding more to your plate) https://startuptogrownup.substack.com/p/the-real-reason-your-clients-dont

Why your ideal clients have already shortlisted someone else (Before you knew they were looking) https://startuptogrownup.substack.com/p/why-your-ideal-clients-have-already

How to get clients to say yes (without chasing or discounting) https://startuptogrownup.substack.com/p/why-clients-say-let-me-think-about

Useful links:

- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown Up

Welcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth Club

Each episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again.

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