Late September is the official launch of Recruitment SZN on post secondary campuses across the country. The reasoning behind why students select a school is one of the great mysteries of our time...well, not really, there are trends. So I wondered, where does Work Integrated Learning fall on the priority list of a prospective student? How do schools leverage WIL during the recruitment window, or do they? How can WIL practitioners better "sell" their WIL programing? If everyone is marching to the beat of the same drum, how can you separate your institution from the others? These things keep me up at night!! Joining me on this episode is Matt Melnyk, Director of Student Recruitment at Brock University. Matt is a seasoned vet in the student recruitment space and gives me the honest answers I've been searching for. Tune in to find out the secret to using WIL to recruit students!

Guest: Matt Melnyk, Director of Student Recruitment, Brock University, ON, Canada

"Fallen Leaves" by Electric Wildlife