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Rethinking Attribution: Unveiling the Power of Signals for Better Marketing Insights In this video, Dan Saavedra from MergeYourData explains how traditional attribution methods are holding back your marketing growth and introduces a more effective approach called 'signals.' He outlines the common pitfalls of attribution, the importance of cross-referencing data points, and how signals offer a holistic view of customer behavior and outcomes. Learn why signals are crucial for making data-driven decisions and how they can uncover hidden revenue opportunities that attribution alone can't identify.

00:00 Introduction to Attribution Challenges

00:56 Common Pitfalls in Attribution

02:53 Rethinking Attribution: A New Approach

04:28 Introducing Signals: A Holistic View

10:03 Real-World Application of Signals

12:45 Conclusion and Call to Action