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In this episode, I break down what it really means when someone says “You’re too expensive.” 

Price objections usually reveal misalignment, not lack of value. As a business owner, your job isn’t to convince the wrong customer. It’s to attract the right one. From Apple vs. Walmart to any business in between, price acts as a filter, helping the right customers self-select while the wrong ones walk away.

Tune in to learn why being expensive is not a flaw. It’s a feature when you’re targeting the right audience.

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