In this episode, Mike tackles one of the most uncomfortable topics in professional services: fees.

AI is changing buyer behavior.

Transparency is reshaping trust.

And fee compression is coming whether you like it or not.

If you’re an advisor, consultant, CPA, attorney, coach, or firm owner, this episode is a wake-up call.

Mike dives into:

1. Why “1%” isn’t the real conversation
2. How AI is already influencing your prospects
3. Why information alone is becoming worthless
4. The danger of sunk cost fallacy in your business model
5. How to evolve without blowing up your current firm
6. Why execution (not knowledge) is your moat
7. The difference between networking and intentional referral strategy

If you believe you're worth more than 1%, this episode will challenge you to prove it — clearly, structurally, and repeatedly.

Because the future doesn’t belong to the informed.

It belongs to the executors.

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