We live in an age where everything needs to be fast, easy, and in high volume. I’ve seen people say, “I’m going to write 8 books this year.” Josh Bernoff thinks that’s a load of crap. See, if you want to write a good book, just like anything of quality, you need to spend time on it. Josh’s new book, Build a Better Business Book, is a master class on how to do that. And today, he’s giving us the best parts of that book. In the PRO show, things get real as we talk more about the charlatans of writing, as well as ghostwriting.

Top Takeaways

• To write a good book, your idea has to be big, right, and new. This will make it distinguishable from everything else, and increase your impact and influence. 
• A good business book consists of two things: answers to reader questions, and case studies. Your book is nothing if you don’t have case studies to back up your claim.
• Are you a planner, or a panter? Panters write by the seat of their pants, which creates a long, rambling, incoherent book. Planners start with what Josh calls a “fat outline,” so they know the story they’re telling before they ever put pen to page.

Show Notes

• Josh Bernoff
• Josh on Twitter
• Josh on Facebook
• Josh on Linkedin
• Build a Better Business Book
• Blitzscaling

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