YouthNation by Matt Britton | Episode 212

In this episode Matt Britton gives an in-depth preview of his book, YouthNation, where he shows what it takes to stay connected, agile, authentic, and relevant in today’s marketplace.In his book Britton provides an effective marketing plan with practical advice and strategies for keeping your business brand relevant to the new economy of youth-driven cultures. The goal of the book is to teach you how to use psychographics to target younger markets, craft a brand story that will attract new target markets, build highly engaging online communities, and stay ahead of the competition.This book is perfect for entrepreneurs who run a business that deserves the attention of millennials, but are having difficulty marketing, hiring, and communicating with the younger generation. About Matt Britton:“I am the founder and CEO of MRY which is an advertising agency focusing on digital and social technology to really help brands break through and be remarkable with their consumer.I work with a lot of major corporate marketers and what I found over and over again with big brands is that there seems to be a major disconnect behind their knowledge of the marketplace as they exist today and really what’s going on in terms of the disruption and change that’s already being driven by youth. For me the book is really meant to be a roadmap for marketers and business decision makers to understand how to navigate the complex changes that are brought about by these youths driving the economy to ensure they are not left in the dust.” – Matt BrittonFor a detailed summary of YouthNation according to Matt Britton CLICK HERERelated Books:The New Entrepreneuz by Ronen Gafni and Simch GluckWhat’s Next by Michael PriceA World Gone Social by Ted Coine and Mark BabbittFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.