In this episode of "How To Sell More," we delve into the strategic use of social media for business growth. Our guest, Mike Sherrard, offers a fresh perspective, emphasizing the importance of meaningful engagement over superficial metrics like likes and follower counts. This discussion is essential for businesses aiming to leverage social media effectively, focusing on genuine connections and tangible results.

Key Takeaways: 

• Success on social media is defined by the quality of engagement and its impact on business goals, not just by follower numbers. 
• Clear calls to action are crucial in guiding audiences toward meaningful interactions, from lead generation to client conversion.
• Authenticity is central to building trust and a loyal following. It’s about providing real value and fostering a community around your brand.

Mike Sherrard's transition from engineering to real estate showcases the power of using social media strategically. His story illustrates how authentic engagement and targeted content can build a personal brand that resonates with and attracts the right clientele. Tune in to gain actionable insights on using social media not just for visibility, but for real business success.