This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content. With extensive experience in growing B2B brands on YouTube, Lexi shares her insights and strategies for effective video marketing in B2B.

Here's what you'll learn in this episode:

• Key reasons why YouTube is a must-have channel for B2B companies.
• Strategies for creating effective YouTube content from scratch.
• Tips for optimizing YouTube videos, including titles, descriptions, and thumbnails.
• How to repurpose webinars and other long-form content for YouTube and YouTube Shorts.
• Overcoming challenges in producing high-quality, engaging video content.
• Metrics to track for measuring the success of your YouTube strategy.

Tune in for useful insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH LEXI:

🔔 LinkedIn: linkedin.com/in/alexiscroisdale

🌐 Website: varonis.com

Produced in partnership with www.podlad.com