Welcome to Episode 49 of The Business Lockdown. 

YouTube is a social giant. We are today joined by the amazing Molly Thompson of Beauty Spectrum, who has achieved some incredible feats on YouTube: She has amassed a subscriber count of over 126 thousand, and a view count of over a mind-blowing 24,355,000 views! Her most popular video has over a staggering 590 thousand views and it is evident that for anyone looking to tackle YouTube that Molly’s journey and experience is worth listening to. 

We discuss the complexities of YouTube’s algorithms, a seemingly mysterious force behind a week’s worth of work either being demonetised or extremely amplified: for Molly, this contrast could be either or every single time she uploads a video. 

Molly tells us how she went from “messing about” on YouTube as an early teenager to slowly growing an audience of a thousand: instantly driven for more, she aimed for the next goal of 2 thousand. Now, at over 126 thousand she tells us she doesn’t follow the numbers as closely and is more dedicated to her core following. 

YouTube may have been your go to entertainment system for lockdown, and as you will find out, a lot more work goes into the content we consume than you think; patience is the key when it comes to growth on YouTube, and as we slowly ease away from lockdown we must keep this in mind and apply it to our own safety. With patience, we will return to normality stronger together. 

View Molly’s platforms below: 

YouTube: Beauty Spectrum - www.youtube.com/channel/UCeeIqJdljsFxtEoQtwANFQw

Instagram: @Beauty_Spectrum - instagram.com/beauty_spectrum/

Twitter: @Beauty_Spectrum - twitter.com/beauty_spectrum

Website/ Blog: beautyspectrum.org

Tik Tok: @Beauty.spectrum - tiktok.com/@beauty.spectrum