Never Been Promoted Podcast with Thomas Helfrich

Roger Wakefield shares his journey from being a plumber to becoming a YouTube sensation and thought leader in the trades industry. He discusses how the trades are an untapped goldmine, the importance of branding for tradespeople, and how to leverage digital platforms to grow a business.

About Roger Wakefield:

Roger Wakefield is a master plumber, YouTube creator, and founder of The Trade Talks. He started as a plumbing business owner and later pivoted to content creation, building one of the largest online communities focused on the skilled trades. His mission is to educate, innovate, and engage with tradespeople to help them build successful businesses and careers.

In this episode, Thomas and Roger discuss:

• How Roger Built a Massive YouTube Following

Roger shares how he transitioned from running a plumbing company to becoming a full-time content creator, growing his channel to hundreds of thousands of subscribers.

• Why the Trades Are More Lucrative Than College Degrees

With over a million unfilled trade jobs in the U.S., Roger explains why the skilled trades offer better earning potential than many college-degree careers.

• The Future of the Trades Industry and How to Capitalize on It

He breaks down the shortage of skilled workers, what it means for the industry, and how younger generations can take advantage of this opportunity.

Key Takeaways:

• Branding in the Trades is Essential

Tradespeople who build a strong personal brand attract better clients, higher-paying jobs, and more opportunities.

• Entrepreneurs Can Leverage Digital Platforms to Grow Their Businesses

Roger emphasizes how social media, SEO, and content creation can generate leads and establish authority in any industry.

• The Trades Provide Job Security and High Earnings

With a growing demand and fewer professionals entering the industry, tradespeople are in a prime position to build wealth and stability.

“Plumbers don’t just fix pipes—they build businesses. The trades are one of the best opportunities out there.” — Roger Wakefield

CONNECT WITH ROGER WAKEFIELD:

Website: https://rogerwakefield.com/
YouTube: https://www.youtube.com/c/RogerWakefield
Podcast: The Trade Talks
LinkedIn: https://www.linkedin.com/in/rogerwakefield/

CONNECT WITH THOMAS HELFRICH:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook: https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

Is an opinion platform hosted by Marvin “Truth” Davis.  My life and career...

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