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Guests Socials

YouTube: ‪@ed-lawrence‬

Chapters

0:00 Meet Ed

1:00 Quitting a 370K-Sub Channel

2:30 Going Smaller & More Niche

3:34 From $100K/Month to $400K

4:48 Burning & Rebuilding the Program

6:00 The February 2025 Experiment

7:05 Tracking Buyers, Not Viewers

9:16 YouTube Studio vs Business Dashboard

11:05 The $500K ‘About’ Link

12:20 The Three Core Buyer Problems

14:40 Warming Audiences & Fighting Depletion

17:00 High-Converting CTAs & Email Growth

20:20 Offers, Funnels & Waitlists

22:40 Tiny Views, Huge Revenue

25:10 Repositioning & Raising Prices

27:00 Killing Social Media Distractions

29:00 Growing with Just Email & Community Posts

31:40 Monetizing Community Posts (The 80/20 Rule)

34:30 End Screens as a Second Algorithm

39:40 Long-Term Game & Final Playbook