YouTube Advertising: Custom Intent Targeting - Keyword Targeting: Custom Intent audiences allow you to go beyond Display & Video 360's predefined In-Market categories and use your own keywords, URLs (websites), and apps to reach specific people as they are making a purchase decision related to your product or service.

For Display campaigns, use Custom Intent (Display, Video) to create a custom intent audience using in-market keywords — simply entering keywords and URLs related to products and services your ideal audience is researching across sites and apps. For Video ads on YouTube, use Custom Intent (YouTube) to create an audience of users who have searched for certain terms on Google.

How to use Keywords to target YouTube Pre-Roll Video Advertising for Car Dealers