Most contractors won't get on camera. They don't have time, they don't know what to film, and they're convinced it's for influencers - not tradespeople. That's exactly why the platform is wide open for the ones who show up anyway.

In this episode, we break down why YouTube is a search engine - not social media - and what that means for local home service businesses sitting in markets where almost no competitors have a single video. He covers the five video formats any contractor can film this week with just a phone, the camera-shy truth most people won't say out loud, and the three mistakes that kill a channel before it ever gets traction.

• Why YouTube beats every other platform for the trades - and how Google ownership turns one video into four simultaneous placements
• The real competitive picture: what actually shows up when you search your service plus your city on YouTube right now
• Five video formats that work for any trade - from before-and-afters to jobsite Shorts - with no editing required
• What your customers are actually watching for on camera (it's not production quality)
• Why publishing without the right marketing foundation wastes every view you earn

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/youtube-marketing-for-contractors

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Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.