YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services.

Speaking at Advertising Week New York, YouTube’s Tara Walpert Levy, announced a series of new tools and features that it believes will make it easier for brands to reach more targeted audiences, and deliver more personalised content to those audiences.

The features include tools that will make it easier to measure the impact of advertising, both online and offline, and features that will automatically “piece together” content elements to find the most appropriate ad for that user.