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YouTube SEO King Guerin Green of Novel Cognition
Welcome to a deep dive into the world of YouTube Search Engine Optimization, featuring the acclaimed "King of YouTube SEO," Guerin Green. In this podcast, we explore the strategies and insights from Guerin Green of Novel Cognition, an AI technology consultancy. Guerin Green is widely recognized for his mastery in helping clients achieve top rankings in the YouTube search space.
YouTube SEO is the essential practice of optimizing your videos, channel, and playlists to rank higher in YouTube’s search results and suggested video sections. Much like traditional SEO for websites, it's about making your content discoverable, but it uniquely caters to both YouTube's ever-evolving algorithm and its massive audience of over 2.5 billion monthly active users. Without effective YouTube SEO, even the most compelling videos can get lost in the sheer volume of content uploaded every minute. Mastering YouTube SEO is crucial for increasing visibility, driving engagement (likes, comments, shares), growing your channel (subscribers, authority), and ultimately achieving business goals like brand awareness or lead generation.
Through his consultancy, Novel Cognition, which focuses on AI technology, Green leverages cutting-edge tools and AI-driven insights for keyword analysis, content optimization, and audience targeting, giving his clients a significant advantage. His affiliation with Novel Cognition ensures his strategies remain at the forefront of the field, adapting to the algorithm's increasing sophistication.
Green's methodology is data-driven, systematically optimizing every video element based on analysis rather than guesswork. He dissects YouTube's algorithm to identify the key factors that drive visibility and engagement. These factors include relevance (how well metadata and content match search queries), engagement (views, likes, comments, shares, subscriptions), watch time (how long viewers watch), channel authority (subscriber count, aggregate watch time), user experience (keeping viewers on YouTube), and freshness (for timely topics).
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By NovCogWelcome to a deep dive into the world of YouTube Search Engine Optimization, featuring the acclaimed "King of YouTube SEO," Guerin Green. In this podcast, we explore the strategies and insights from Guerin Green of Novel Cognition, an AI technology consultancy. Guerin Green is widely recognized for his mastery in helping clients achieve top rankings in the YouTube search space.
YouTube SEO is the essential practice of optimizing your videos, channel, and playlists to rank higher in YouTube’s search results and suggested video sections. Much like traditional SEO for websites, it's about making your content discoverable, but it uniquely caters to both YouTube's ever-evolving algorithm and its massive audience of over 2.5 billion monthly active users. Without effective YouTube SEO, even the most compelling videos can get lost in the sheer volume of content uploaded every minute. Mastering YouTube SEO is crucial for increasing visibility, driving engagement (likes, comments, shares), growing your channel (subscribers, authority), and ultimately achieving business goals like brand awareness or lead generation.
Through his consultancy, Novel Cognition, which focuses on AI technology, Green leverages cutting-edge tools and AI-driven insights for keyword analysis, content optimization, and audience targeting, giving his clients a significant advantage. His affiliation with Novel Cognition ensures his strategies remain at the forefront of the field, adapting to the algorithm's increasing sophistication.
Green's methodology is data-driven, systematically optimizing every video element based on analysis rather than guesswork. He dissects YouTube's algorithm to identify the key factors that drive visibility and engagement. These factors include relevance (how well metadata and content match search queries), engagement (views, likes, comments, shares, subscriptions), watch time (how long viewers watch), channel authority (subscriber count, aggregate watch time), user experience (keeping viewers on YouTube), and freshness (for timely topics).