We're sitting here with Josh Zhang, Founder/CEO of Gainfluence - an influence marketing company primarily focused on Youtube and Instagram, and also a Product Manager @ Dropbox Business focused on growing revenue with Dropbox Paper through in-product experimentation and feature launches. 

We talk all about influencers this time around, and dive into how to work with them: sourcing, pricing, content creation and more. 

To start, understand your customers and their existing users, figure out which channels those types of users are watching, and figure out influencers and get a price and deal in place. Focus on niche influencers that do well and re-use them. 

Check out their other social platforms to determine their clout, views and engagement. Learn more about influencer attribution and launch strategies - listen in!