YouTube star Patricia Bright built her beauty blogging channel with her face front and centre of her brand but in this episode of No Bull Business Women, she explains why personal branding isn't everything and how and why you should build your business without one. She also delves into what it takes to build a multifaceted media empire and when you should cut your losses on a business idea.

YouTuber Patricia Bright: "Personal branding is overrated"

No Bull Business School founder Sarah Akwisombe meets the best businesswomen in the game. From founders to artists to C-level executives, each woman shares her own perspective on what it takes to be successful in business.

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Tuula Rose has an enviable illustration style: it's cool, sleek and approved by brands like Nike and British Vogue. Not only that but her personal style is also on point. In this episode, she talks about how her content creation has adapted and evolved in lockdown, how she's working with huge brands and why not all business women have to fit a cookie cutter mould to be a success.

Influencer and Fashion Illustrator, Tuula Rose: "Always go with your gut and keep to your own style"

In today's episode in partnership with Office x Nike, we meet Shaunie Brett, who after working in a fashion tech startup decided she wanted to do a year of no clothes purchasing. She shares how that turned into a movement that then kick started her new career in fashion business sustainability, and how building a capsule wardrobe is the new smart way that we can make our consumer habits more sustainable.

Fashion Sustainability Consultant, Shaunie Brett: "It turned from a moment, into a movement and now the industry has shifted"

Sapphire Bates is the founder of the Coven - a membership platform with a community of over 950 female entrepreneurs, founders and freelancers. The Coven offers a place for women in business to connect and promises to make the jump into self-employment an enjoyable one. Sapphire also teaches other women to start and run their own online memberships, encouraging collaboration over competition - so how did she and our host Sarah fall out publicly over their social media communities? In this special episode, Sarah and Sapphire chat openly about their feud, how misunderstandings occur even when you're succeeding in your own lane and most importantly, how you overcome them and move on.

The Coven Founder: "I'm never going to grow if I'm busy stressing about what everyone else is doing"

Milly Cundall is the founder of healthy tomato sauce brand, Kidchup. In 2015, she was looking for a low-sugar tomato ketchup for her son and when she realised one didn't exist, she made her own. Her entrepreneur story is a little different because she has recently made the tough decision to close her business. In this open and honest chat, she tells us why she decided to call it a day, what she's learned from the experience and why ultimately, shutting down your business doesn't have to be viewed as a failure.

Kidchup Founder: "You shouldn't be afraid to fail, that's where the next idea comes from"

Archive 12 is a boutique bridal shop in Belfast run by Claire Leese. It started out as the go-to place to pick up beautiful vintage dresses and has since evolved into a designer dress shop, selling exclusive pieces to Ireland's savviest brides. Claire is a pivot queen, before moving her career into bridal wear, she was a fashion stylist on Game of Thrones. In business, she listens to her customers and is constantly changing up what she offers. In this episode she gives her fascinating insights into how she stays one step ahead of the game, second guessing what people want and building a winning retail model off the back of it.

YouTuber Patricia Bright: "Personal branding is overrated"

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