The Daily Vanilla

YouTuber says she never paid for food since 2021


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The internet accessibility of the average Indian has prompted a major shift in not only the spending habits in the country but also opened up multiple avenues for knowledge creation and consumption like the Google-owned platform YouTube. With over 500 million internet users in India, it is only second to China in the world in how many people use the internet. This itself has led to the ushering in of technology from OTT platforms for entertainment to UPI-linked payment portals. Almost every Indian Kirana store and roadside vendor has some mode of digital payment.

This ease of access to the internet was further spurred on by the telecom giant Reliance Jio who practically gave away internet for free to allow users to experience the power of the internet on their phones. The rapid upgrading of technology within the mobile phone industry just propelled this phenomenon even quicker.

In 3-4 years, the Indian population of all ages have now accepted the mobile phone and the internet as an essential part of their lives. The pandemic and the resulting lockdown further established the need and importance of these technologies even more by becoming the only viable option in many cases.

The Internet and mobile phones have not only made us better consumers, but they have also made us self-reliant by giving creators multiple platforms like YouTube to create content and showcase their skills. Many of these platforms provide an opportunity to reach out to the world and reward them financially for their work. This has carved out a new section in society whose primary source of income is from creating content that others consume.

There are multiple platforms available today including YouTube, Tik Tok, Instagram, Facebook and many homegrown ones like Moj and Taka Tak as well. Content creators usually pick one platform and create the content that works best on it and slowly get more popularity as they expand over multiple platforms and genres. Some of the biggest names in the Indian scene like Carryminati and Bhuvan Bam have gained international acceptance for their content.

Read the full article at https://thedailyvanilla.com/2022/07/05/youtuber-says-she-never-paid-for-food-since-2021/
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The Daily VanillaBy NITTEN NAIR