The need for content and brand building to scale your company is becoming more apparent everyday, just ask a Youtuber.

As an entrepreneur, whether your a start-up or an established company, people don't just buy your products and services, they buy you and your core values.

Being the face of your brand allows you to build that connection with your audience; more so, it makes your company familiar, approachable and authentic. 

Thomas Hicks shares what's worked in 5 years of building The Cereal Snob