Creators For Change (#CreatorsForChange) is encouraging YouTube creators to bring their unique voices to social change and has committed one million dollars annually to support this effort. The effort is managed by Juniper Down YouTube's Global Head of Global Head of Public Policy and Government Relations. They are working with a variety of companies across the globe to support the program including Upworthy in the US. The landing page for this effort can be found on: https://www.youtube.com/yt/creators-for-change The announcement for the program is available here: https://youtube.googleblog.com/2016/09/introducing-youtube-creators-for-change.html