In coaching, consulting, or any type of creative work there’s a missing ingredient that allows for exponential growth and impact. What are the variables we should think of when it comes to the problems our YouX business can solve? How do we know we’re solving a valuable problem? Why is the system with which we solve that problem so critical to our success? On this episode, I talk about what it takes to gain freedom and impact as a direct result of the value we provide to the market. I give insights on being honest and realistic about the value of our service and if people would be willing to pay for it; and how to capture the missing ingredient in our businesses if we want to grow.