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YQYDJ EP:6 Seven Dunbar interviews William Zimmerman, founder of Mooncoil Media
Summary
In this conversation, Seven Dunbar interviews William Zimmerman, founder of Mooncoil Media, a PR and branding company specializing in goth, post-punk, and industrial music. They discuss the origins of Mooncoil Media, the importance of building relationships in the music industry, and the unique challenges faced in niche genres. William shares insights on the significance of visuals in branding, the impact of community, and how to navigate controversies. He emphasizes the need for artists to engage with their audience and the importance of resilience in the face of failure. The conversation concludes with William's thoughts on future aspirations and advice for artists.
Takeaways
William Zimmerman founded Mooncoil Media to help underground artists.
Building relationships is key in the PR industry.
Mistakes in PR often stem from a lack of personal connection.
Visual identity is crucial for a band's branding.
The goth scene has its unique challenges and drama.
Community support has grown stronger post-COVID.
Handling controversy requires careful navigation.
Finding balance and inspiration is essential for creativity.
Artists should engage consistently with their audience.
Failure is a learning opportunity, not the end.
Chapters
00:00 The Birth of Mooncoil Media
03:44 Building Relationships in PR
06:43 Learning from Mistakes
09:32 The Impact of Visuals
12:47 Crafting Compelling Stories
15:31 Navigating the Goth Scene
18:50 Challenges and Opportunities in Niche Genres
22:13 Handling Controversy
25:02 Finding Balance and Inspiration
28:05 Future Aspirations and Advice
31:12 The Importance of Resilience
37:07 Julia close.wav
Sound Bites
"Engage, engage, engage."
"Refuse to give up."
"This is all I do all day."
View all episodes
By Seven DunbarSummary
In this conversation, Seven Dunbar interviews William Zimmerman, founder of Mooncoil Media, a PR and branding company specializing in goth, post-punk, and industrial music. They discuss the origins of Mooncoil Media, the importance of building relationships in the music industry, and the unique challenges faced in niche genres. William shares insights on the significance of visuals in branding, the impact of community, and how to navigate controversies. He emphasizes the need for artists to engage with their audience and the importance of resilience in the face of failure. The conversation concludes with William's thoughts on future aspirations and advice for artists.
Takeaways
William Zimmerman founded Mooncoil Media to help underground artists.
Building relationships is key in the PR industry.
Mistakes in PR often stem from a lack of personal connection.
Visual identity is crucial for a band's branding.
The goth scene has its unique challenges and drama.
Community support has grown stronger post-COVID.
Handling controversy requires careful navigation.
Finding balance and inspiration is essential for creativity.
Artists should engage consistently with their audience.
Failure is a learning opportunity, not the end.
Chapters
00:00 The Birth of Mooncoil Media
03:44 Building Relationships in PR
06:43 Learning from Mistakes
09:32 The Impact of Visuals
12:47 Crafting Compelling Stories
15:31 Navigating the Goth Scene
18:50 Challenges and Opportunities in Niche Genres
22:13 Handling Controversy
25:02 Finding Balance and Inspiration
28:05 Future Aspirations and Advice
31:12 The Importance of Resilience
37:07 Julia close.wav
Sound Bites
"Engage, engage, engage."
"Refuse to give up."
"This is all I do all day."