Keith Saarloos will not tell you that StartUps are all fun and games. He will probably not encourage you to start one. What he WILL do is tell you the truth... the way he sees it. 

From his farm in Santa Ynez, California, Keith manages family, farming, winemaking, a tasting room, and a launch pad for other startups. All of this is done under the banner: "Saarloos & Sons." Event though he is the son that started the business. Listen. Laugh. Learn,