Business & Product Strategy

Yulu Business Strategy


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In the world of Swiggy & Zepto be YuluHere's how Yulu became the unexpected champion and achieved EBITDA profitability: Rise of platforms like Swiggy, Zepto, and Blinkit has created a ๐—บ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ป๐—ฑ for affordable last-mile delivery solutions. These days I see a bunch of food delivery partners delivering on Yulu in Bangalore. Yulu's electric vehicles offer flexible and cost-effective(KM-based pricing, free battery swaps). Many ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐—ฐ๐—ฎ๐—ป๐—ป๐—ผ๐˜ ๐—ฏ๐˜‚๐˜†/๐—ฟ๐—ฒ๐—ป๐˜ a Scooter or Bike. Thatโ€™s where Yulu comes in handy.Yulu has ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐—ฒ๐—ฑ with major players like Zomato, Zepto etc. to help make ๐—ด๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€, strengthening its position in this growing market. On top of this, Yulu's success is also a result of its own smart strategies:- Yulu's ๐˜ฃ๐˜ข๐˜ต๐˜ต๐˜ฆ๐˜ณ๐˜บ-๐˜ด๐˜ธ๐˜ข๐˜ฑ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ along with designing simple yet innovative app has a great role to play. - Yulu has focused on ๐˜ฌ๐˜ฆ๐˜บ ๐˜ถ๐˜ณ๐˜ฃ๐˜ข๐˜ฏ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ด including Bengaluru, Delhi NCR, Hyderabad etc. with high demand for last-mile connectivity. Gradually it is expanding into other growing markets like Noida, Vadodara etc.- Yulu has improved its operations, focusing on ๐˜ถ๐˜ฏ๐˜ช๐˜ต ๐˜ฆ๐˜ค๐˜ฐ๐˜ฏ๐˜ฐ๐˜ฎ๐˜ช๐˜ค๐˜ด (break even in approx. 2 years), better vehicle utilisation and customer satisfaction.

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Business & Product StrategyBy Shailesh Sharma