As a kid, Greg Creed played a game with his dad where they would watch TV and try to guess the brands and products the commercials were promoting. This encouraged Greg to become a marketer. Greg then went on to become the CEO of YUM! Brands where he was at the helm of Taco Bell, KFC, Pizza Hut and The Habit Burger. Greg shares with us what he's learned about leadership and culture along the way, marketing insights and the stories behind some of the most iconic marketing campaigns of all time. He also talks about Creed UnCo and his new book R.E.D. Marketing: The Three Ingredients of Leading Brands.