LISA GOLDBAUM is the co-founder and CEO of YummyHealth®. After years of watching her two children become junk food addicts, Lisa started searching for healthier snack options that her kids would actually enjoy eating without a fight. She was disappointed to find that most so-called "healthy" snacks on the market contain as much sugar and processed starch as the regular commercial varieties, while the truly healthy snacks weren't appetizing to kids. This inspired Lisa, a former financial and technology journalist for organizations including Forbes, Barron's and Institutional Investor, to investigate creating what would eventually become YummySwapsTM-snacks made with real-food ingredients that are better for kids but still taste great and can be swapped in for their favorite junk